An animated illustration of Prateek's real product-making desk.

Mission control Bengaluru · India

PMing with
Prateek.

I’m Prateek—a product leader shaped by engineering, applied AI, and a decade of turning fuzzy customer problems into things teams can actually ship.

NowProduct leadership at Swiggy

Selected work

Built in the messy middle.

A few products where the answer was not obvious at the start—and the decisions mattered as much as the launch.

Case 01Launched

Consumer AI · Services marketplace

Pyng

How do you help people find the right professional when they cannot easily name what they need?

A discovery system combining open-ended intent, guided requirement-building, and explainable matching.

Open the case study →
Case 02Shipped · evolved

Seller platform · Marketplace

Swiggy Minis

How might small businesses create a useful digital front door without assembling a full commerce stack?

A self-serve product for businesses to establish an online presence, share it, and sell products or services.

Open the case study →
Case 03Built · later sunset

Category marketplace · Fresh commerce

Meat Stores

What does specialist discovery need when selection, trust, and fulfilment constraints all matter?

A dedicated marketplace for navigating merchants, cuts, brands, and fulfilment—followed by a clear transition.

Open the case study →

The long way round

Useful detours.

Code taught me to see the system. AI taught me to respect uncertainty. Product taught me that neither matters until it works for someone.

2016—1901

Qualcomm · CVIT

Software Engineer · Research Assistant

I began close to the system—building and debugging video components—then moved into computer-vision research for Indian-road environments.

The turn

From optimising components to framing real-world problems.

Kept

Technical depth is most useful when it helps the team ask a sharper question.

2019—2102

ZestMoney

AI Software Engineer → Product Manager II

I moved from building computer-vision capabilities for identity verification into owning KYC, fraud checks, and credit-onboarding journeys.

The turn

From model performance to the complete customer journey.

Kept

An AI product is an operating system of models, rules, people, and customer trust.

2021—now03

Swiggy

Product Manager → Senior Product Manager

My work has moved across specialist commerce, seller platforms, Pyng, and now post-order customer experience for the food marketplace.

The turn

From new marketplaces to scaled customer systems.

Kept

Product judgment includes knowing when to validate, scale, evolve, or stop.

The complete timeline ↗

Meanwhile, in another universe

Product chaos gets a costume.

Super Prod-Man is where familiar meetings, impossible priorities, and suspiciously convenient loopholes become comic-book canon.

Meet Super Prod-Man comic issue.
The Super Prod-Man origin story comic issue.
Super Prod-Man faces the Priority Joker in part one.
Super Prod-Man faces the Priority Joker in part two.
Super Prod-Man faces Lex Loophole.
Super Prod-Man faces the Reboot Titan.

01 / 06Meet Super Prod-Man

Season one

Six issues. Several villains. Zero framework slides.

Swipe through the story, or jump to whichever character has appeared in your roadmap this week.

More from the universe ↗

Say hello

Let’s compare notes.

On a role, an awkward product problem, or finding your feet in product.